How many agents do sellers contact?
Nearly all sellers (93%) work with an agent at some point during their journey.
Sellers who worked with an agent were more likely to hire the first person they contacted (59%) compared to buyers (47%). The difference is even more drastic among first-time sellers (64%) compared to first-time buyers (40%). Urgency could play a big role here, especially among sellers influenced by disruptive life events like a job transfer.
Another factor could be first impressions. While buyer’s agents may have a harder time differentiating themselves early on, listing agents may be able to seal the deal
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