How do buyers prefer to communicate?
Start stretching out those fingers. When it comes to communicating, 53% of buyers who worked with an agent preferred to text or use a messenger app, while only 33% wanted to speak on the phone. When you add in buyers who liked sending email (13%), two-thirds preferred written communication with their agent over a traditional phone call.
Given that agents spend a lot of time traveling outside of an office, this preference could be a positive trend that helps them manage clients throughout the day without needing to interrupt showings to pick
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